SoHo SLVR store
In the SoHo district of Manhattan, Adidas opens a new store geared toward casual wear clothing. I haven't personally had a chance to go here, but I hit up my cousin in Ny (156th street) he says its pretty next level. With prices that won't break your wallet, SLVR offers sweatshirts, windbreakers, and white leather low tops, to name a few. But high cost clothing is subjective. I'd rep this gear any day. Adidas has needed a new image for their "jocky" reputation. Only 1 store currently carries the SLVR line, however international openings in Berlin, Moscow, and Beijing will sprout up this spring. Classic, Versatile, and comfortable, I think Adidas could have something here. Or it's bullshit. I just don't want to be some schmuck wearing a huge Adidas logo on my "members only jacket", that set me back twice over a standard jacket. See for yourself.
Cheers Gents.
J.E. Albert
www.adidas.com/slvr
108 Wooster Street, New York, NY; 212-941-6580
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